7 Costly Website Mistakes Kamloops Businesses Make (And How to Fix Them)
- Launch Labs Team
- Dec 1, 2024
- 3 min read
Updated: Jan 23
Why your Kamloops website might be driving customers away and to fix them.
Picture this: A Kamloops restaurant owner spends thousands on a beautiful new website, only to realize it’s invisible to tourists searching for ‘best brunch downtown Kamloops.’ Meanwhile, their competitor, with a mobile-friendly site and local SEO, dominates Google’s first page, snagging 70% of summer bookings. Sound familiar?
In Kamloops’ competitive market, your website isn’t just a digital brochure, it’s your 24/7 salesperson. But outdated designs, slow load times, and missing local SEO are just a few of the mistakes costing Kamloops businesses customers daily. The good news? Fixing these mistakes is easier than you think, it just takes a little elbow grease. Below, we break down the 7 costly website errors mistakes Kamloops businesses make and how to turn them into opportunities.
1. Not Mobile-Friendly - Why Kamloops Tourists Bounce (This Means Leave) Immediately After Seeing Your Site
68% of Kamloops website traffic comes from mobile devices, but many local sites (like cafés or contractors) still use desktop-only designs.
Kamloops Example:
A downtown Kamloops café lost an estimated 60% of their tourists in the summer because their menu wasn’t readable on phones.
How Did We Fix This?
Re-designed their website and optimized it for mobile devices.
Implement AMP (Accelerated Mobile Pages) for faster loading.
2. Slow Load Times (And How Kamloops Hosting Solutions Help)
Older Kamloops businesses often use outdated hosting, leading to 5+ second load times (Google penalizes slow sites).
Local impact:
A Kamloops landscaping company was losing 30% of leads due to slow product pages.
The Fix:
Switch to Premium Hosting with CDN.
Compress and optimize images of Kamloops landmarks (e.g., Riverside Park).
3. Missing Local SEO Basics (No ‘Kamloops’ in Title Tags or Content)
Generic titles like “Best Contractor” instead of “Best Contractor in Kamloops, BC.”
Kamloops Was The Fix:
Add “Kamloops” to titles, headers, and meta descriptions.
Embed a Google Map of your Kamloops office or service area.
4. No Clear Call-to-Action (CTA) for Kamloops Customers
Visitors from Kamloops don’t know how to contact you (missing a phone number or booking button).
It's The Small Things That Fixed It:
Add a sticky “Call Now” button for Kamloops locals.
Use a Bookings App for appointment scheduling.
5. Poor Navigation (Confusing Kamloops Visitors)
Kamloops tourism sites bury key pages like “Summer Tours” or “Thompson Valley Packages.”
The Simpler, The Better:
Simplify menus: Home | Services | Kamloops Portfolio | Contact
Add a search bar with autocomplete
6. Ignoring Accessibility (Alienating Kamloops Customers)
Kamloops seniors or visually impaired users can’t read small fonts or low-contrast text.
Fix It By Being Aware Of Your Customers:
Use Accessibility Wizard's to check contrast ratios.
Add alt text to images of Kamloops landmarks.
7. No Blog or Local Content (This Means You're Losing to Kamloops Competitors)
Businesses in Kamloops rarely update their blogs, missing SEO opportunities.
The Fix Is Easy, But It Takes Work. Put Your Spin On These Blog Ideas:
Publish 1-2 blogs/month targeting Kamloops keywords (e.g., “Kamloops SEO Trends”).
Repurpose content into videos (e.g., “3 Minutes to a Better Kamloops Website”).
Your Kamloops business deserves a website that works as hard as you do. Whether you’re a Aberdeen contractor missing leads or a Riverside Park café struggling with mobile traffic, these fixes aren’t just about rankings, they’re about connecting with your community and growing your bottom line.
At Launch Labs, we’ve helped dozens of Kamloops businesses like yours transform their online presence. From McDonald Park to Sun Peaks, we understand what it takes to thrive in the Thompson-Nicola region. Ready to stop losing customers and start dominating search results? Let’s make your website the asset your business deserves.
Don’t Let Your Kamloops Website Cost You Another Customer
Claim your free, no-obligation website audit today and discover:
How to fix mobile issues hurting your business with Kamloops tourists.
Where you rank for your version of ‘Kamloops web design’ vs competitors.
3 actionable steps to 3x your leads in 90 days.
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