Case Study: How a Kamloops Landscaping Company Bloomed with a Digital Makeover 🌱
- Launch Labs Team
- Dec 12, 2024
- 3 min read
Updated: Jan 23
Why This Case Study is Your Growth Blueprint 🌟
At Launch Labs, we’re all about helping businesses like yours bloom online. Whether it’s crafting mobile-friendly websites, mastering local SEO, or harnessing AI chatbots to work around the clock, we turn digital hurdles into opportunities.
But don’t just take our word for it, let’s talk about our local Kamloops landscaper. This case study isn’t just a success story; it’s a roadmap for any Kamloops business tired of missing leads, drowning in admin tasks, or feeling invisible online.
Why does this matter for you?
🚀 Proven Local Results: From page 3 to Page 1 on Google.
🤖 24/7 Lead Machine: How a chatbot booked jobs at midnight.
⏳ Time Saved = Growth Gained: 20+ hours/month reclaimed.
Whether you’re pruning hedges or pouring lattes, this story shows what’s possible when strategy meets Kamloops hustle. Let’s dig in!
The Thorny Problem
Meet our Kamloops landscaper, a family-owned business serving Kamloops and the Thompson Valley for over a decade. Known for their stunning backyard transformations and snow removal services, they'd built a loyal client base through word-of-mouth. But by the end 2023, something felt; off. This is a very common occurence, business owners are closely tied to the 'feeling' of their business and how it operates day to day, week to week. Although they may not always be able to pinpoint the reason, they know something has changed.
The Dilemma:
Missed Leads: “We’d get calls asking, ‘Do you service Aberdeen?’ or ‘Are you available next week?’; but our website looked stuck in 2010.”
Invisible Online: Despite glowing reviews, they ranked on Page 3 for “Kamloops landscaping services.”
After-Hours Ghosting: 30% of website visitors bounced after seeing their “Closed” sign (digitally speaking).
“We were pruning bushes, not leads,” was one of the owners goto jokes.
The Problem: Digging Deeper
1. Outdated Website, Mobile Mayhem
Desktop-Only Design: The site looked chaotic on phones—a problem since 65% of Kamloops searches came from mobile users.
Slow Load Times: A 7-second wait time (Google’s benchmark is 2-3 seconds).
2. Local SEO? More Like “See You Later, O” (Another One Of The Owner's Chucklings)
Missing Keywords: No mention of neighborhoods like Sahali or Aberdeen in content.
Zero Google Business Profile (GBP) Love: Their profile had outdated hours and no posts about seasonal services.
3. No 24/7 Help
Missed After-Hours Inquiries: Tourists searching for “emergency snow removal Kamloops” at midnight found competitors instead.
The Solution: A Digital Garden Makeover
Step 1: Mobile-First Website Redesign
Kamloops-Ready Design:
Added service area pages for Aberdeen, Sahali, North Shore.
Embedded a dynamic map showing their Kamloops coverage.
Speed Boost:
Compressed images of their work (including a viral Riverside Park garden project).
Switched to premium hosting, load time dropped to 1.8 seconds.
Step 2: Local SEO – Planting the Right Seeds
Keyword Gardening:
Blog: “5 Drought-Resistant Plants for Kamloops Yards.”
Service pages optimized for “Kamloops landscaping services,” “emergency snow removal Aberdeen.”
Google Business Profile TLC:
Posted weekly updates (e.g., “Spring cleanup specials for Sahali homes!”).
Responded to all 68 reviews (even the one complaining about “too many roses”).
Step 3: AI Chatbot - Their Own 24/7 Digital Gardener
Trained on Kamloops FAQs:
“Do you service Sun Peaks?”
“Can I book a fall cleanup in October?”
Lead Qualifying:
Asked budget and project type, then routed hot leads to Jake’s team.
Appointment Booking:
Integrated with Google Calendar for instant scheduling.
The Results: From Bare Soil to Full Bloom 🌸
1. Rankings Explosion:
Top 3 for “emergency snow removal Kamloops.”
2. Lead Growth:
150% more inquiries via website and chatbot.
40% of bookings came after hours via the chatbot.
3. Time Saved:
20 hours/month saved on repetitive calls (e.g., “What’s your address?”).
4. Community Love:
Featured in Kamloops This Week: “Local Landscaper Digs Into Digital Innovation.”
Owner's Take:
“The chatbot’s like hiring a night-shift employee who never calls in sick. We’re booking jobs while binge-watching Yellowstone!”
Why This Kamloops Story Matters
This landscaping journey isn’t just about rankings or chatbots, it’s about adapting to Kamloops’ needs. From snowy winters to sun-soaked summers, their digital tools now work as hard as their team.
“We’re no longer just mowing lawns; we’re growing our business.”
Ready to Cultivate Your Kamloops Success?
“Let’s Grow Your Business. Day or Night!”
Whether you’re a landscaper, café, or contractor, Kamloops businesses deserve a digital presence that works while you sleep. Claim your free 30-minute strategy session to discover:
How to rank # 1 for local keywords (like “Kamloops landscaping”).
Whether an AI chatbot could save you 10+ hours/week.
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